In today’s world, there is a drastic increase of mobile users. In the past 5years, mobile
usage has overtaken computers. According to a study by the global telecom
company Ericson, currently 2.6 billion people are using smartphones, which is
expected to increase to 6.1 billion by 2020. Nowadays, Mobile
app has become a necessary part of business throughout the world.
Today be let it a small burger or fruit centre, they
all can own app to reach customers as soon as possible. The powerful mobile
approach includes user friendly app to customer.
If still you are not
sure about why mobile app is needed for ecommerce business, here are the five
reasons which will help you to take decision faster.
1)
Mobile
App Makes You to be Visible to Your customer any time
According to a statistics, 85% of
people tell mobile devices are major part of everyday life. So a large number
of people are purchasing mobile, which is going to increase more in coming days.
Users download an App if they
really like it, then they start using it more often and for longer than the
website. The customer can save apps to their home screens or through shortcuts.
This increases visibility.
Mobile apps have functionality to
work offline also. For instance, products can be saved to wish list, later can go
online and purchase the product.
2) Inbuilt features in mobile Makes
Easy ecommerce transactions
Most
of the smartphones come with inbuilt features such as GPS, microphone, camera
and others which are helpful for the ecommerce apps to track the products, and
keep in touch with the customers. For example- using Jetsetter app which is
used for finding hotel, location tracking feature helps customers to find
hotels nearby. This type of in built feature is beneficial to the customer as
well as ecommerce business.
3) Understanding Customers Buying Habits
Mobile
Apps are highly beneficial to businesses in terms of attracting customers and
understanding the buying habits of the customer. Visiting app pages multiple
times will improve search result faster and accurate. App provide a deeper
level of engagement with customers than a website. An app could really save
your customers time with just one click.
4) Increased Usability
Mobile
app is downloaded only once and used regularly, so that it doesn’t take more
time to load. The user expects to use app quickly and easily. Mobile App can
increase serviceability which means ecommerce app can have navigation for
immediate page loading and time saving features. Also user feedback system
makes an app keep improving to provide enhanced user experience. Thus the
enhanced usability of mobile app can lead to better business growth.
5) Extend Global Reach
The
important aspect of business is customer. Making your business location independent
with the mobile app will increase your global reach. One of the best ways to
target customer is through location tracking. Notification can be sent
regarding new offers and deals available near to store so that customer can
reach your store easily. This can be accomplished with the Mobile app which
makes you and your customer to stay in touch.
Have
a Plan to Develop Successful E-commerce App?
If yes, we are here to
help you. We are FuGenX Technologies, a global mobile application development in London. We’ve helped India’s largest
online grocery store Big Basket to become bigger. We’ve achieved an
international recognition as one among the best iPhone app development London, UK. In addition to our
expertise in iOS, we have been recognized as an emerging Android apps development company London.
